Proud to be recognised and awarded as "ESG Start-up of the Year" by Sustainability Middle East (SME)

About Us

Mission, Vision and Values

Our Mission

To be a positive force that inspires individuals, communities and businesses to make conscious decisions.

To swiftly transition to and provide our customers with better and more circular products - that support pro-nature habits, preferences and consumption, as innovations in the product lifecycles are developed.

To bridge the gap of utilising technology and eco-friendly packaging solutions that can easily be adopted by businesses and end consumers.

To become a leader in affordable sustainable products packaging, hospitality and planting solutions by seeking out creative and alternative product streams.

To meet individual and organisational/business needs of our clients through customised product experience.

To build and maintain business partnerships with entities and organisations with shared objective of supporting eco-conscious consumerism and increasingly circular products.

Our Vision

At Al Tabee’ah, we foresee a future of synergized ecosystem where people, businesses and the world thrive together – where individuals and industries are a reformative drive for the wellbeing of our planet.

Values

At Al Tabee’ah, we stand on what we call the 'Three C’s – Conscious, Compassionate and Committed' – holding ourselves accountable for good citizenry and co-existence with nature and mankind. We believe that the change we want to see starts with us! As such, we readily embrace the values of respect and concern for life, nature and each other; integrity, quality, creativity, teamwork and giving back. Collectively, we have over 30 years of corporate experience and passion for the environment, animals and humanity. We maintain a keen eye on product origin, composition and manufacturing process to ensure our brand promotes a low carbon footprint reality and social equity.